Marketing Plan Coursework Example | Topics and Well Written Essays - 3000 words

Marketing Plan - Coursework Example The prospected customers are also interested in perfumes from reputable manufacturers. In addition, Jade has plans to survey opportunities for the ever-increasing online sales (Fisher et al. 2005). Over the next two years, Jade can impose itself as the strongest emerging competitor in the perfume retail industry through increased distribution, new products from manufactures, and win new customers to maintain its leading strength. Jade perfume is the new kid in the block. ‘A new kid with new rules’ is the number one Jade slogan. It is not just a brand shop but also the emerging strongest competitor in the retail perfume industry. Customers should think of Jade as, not just a brand but also as a luxurious, modern, fun, innovative, professional, trend-setting, innovative and friendly collection (Fisher et al. 2005). As a perfume and cologne collection shop, Jade Perfumes has an overwhelming marketing environment with opportunities as well as a variety of challenge both internally and externally. Jade has a number of strengths that will make it the strongest emerging competitor in the industry. First, the brand name in itself is eye-catching, simple and sweet. Jade as a name is always associated with cute ladies and a perfect name for a perfume and cologne shop. Second to the strengths is the target market. Jade perfumes target the youth (teenagers and young adults) and the elderly men and women alike. Pricing is the third strong factor that separates Jade from other shops in the industry (Fisher et al. 2005). The designed pricing system will accommodate middle income and wealthy individuals. Jade products range from the pocket friendly to the expensive perfume brands. The products are divided into sections with different pricing, and every person who gets into Jade perfumes will certainly come out happy. Fourth, Jade has a strong professional team that will serve the customers to their satisfaction with a dedication of achieving the